Wednesday, July 31, 2019

Boeing Vs. Airbus

Executive summary This report was commissioned to show us the present in the airline business, what Is the different between Airbus and Boeing Co and after global economic crisis, what Is their policy responses. The research draws attention to the fact that many airplane companies stood at the brink of bankruptcy. On the other hand, many emerging markets such as China and India have huge potential In the aircraft Industry. Further investigations reveal that low cost airline become more important than ever before.Moreover, Airbus already pushed AWAY which one is the largest passenger aircraft. AWAY can help airplane companies improve their profit. It still helped Airbus captured market share. On the other hand, Boeing still pushed some high efficient aircrafts such as 747-8 that can follow the market trend. What is more, companies both pay attention to the Asian market. Further investigations reveal that airline business still has lots of chances in the future and fuel-efficient airpl ane will be most popular in the world.It is recommended: Add some â€Å"standing† seats In the airplane. Improve the resources utilization rate Table of Contents Introduction Nowadays, because of the global economic crisis, many airplane companies stood at he brink of bankruptcy. On the other hand, the aircraft manufacturers still will change their strategy. There are two main aircraft manufacturers in the world. One is the Boeing which comes from America and another one is Airbus which comes from France. 747-8 and AWAY which come from Boeing and Airbus Co. Tooth use the high technology In order to saving energy. In this report It will Introduce some things about the airplane business such as situation, problem and opportunity. And you will have a general Idea about both companies and their products. This Is why I write this report. Industry background In the aircraft industry, Air travel remains a large and growing industry. In the past decade, air travel has grown by 7% per year. Travel for both business and leisure purposes grew strongly worldwide. Scheduled airlines carried 1. 5 billion passengers last year.In Europe and North America, where the air travel market is already highly developed, slower growth of 4%-6% is expected. Air travel for the region has been rising by up to 9% a year and is forecast to continue to grow rapidly, although the Asian financial crisis In 1997 and 1998 will put the brakes on growth for a year or two. In terms of total passenger trips, however, the mall alarm travel markets of the future will continue to be In and between Europe, North America and Asia. (The allure industry, 2012) Let us see this picture first. Asia.There are only 80 Airlines and 1800 Airports but more than 60% people lived there. Air craft industry has good market perspective but economic benefit is not good. Because of the financial crisis, the last few years were not kind to the aircraft industry. Many airline bankruptcies are virtually certain if th e economy continues to stall. Since then, airlines have had to recognize the need for radical change to ensure heir survival and prosperity. Many have tried to cut costs aggressively, to reduce capacity growth and to increase load factors.What is more, aircraft industry includes aerospace, military aircraft, and civil-aircraft. The airline companies like Boeing and Airbus will have a competition in each field. Company background product segments Boeing is the world's leading aerospace company and the largest manufacturer of commercial Jetliners and military aircraft combined. Additionally, Boeing designs and manufactures oratorical, electronic and defense systems, missiles, satellites, launch icicles and advanced information and communication systems.The company also provides numerous military and commercial airline support services. (About us, 2013) Airbus is the world's leading aircraft manufacturer whose customer focus, commercial know-how, technological leadership and manufactur ing efficiency have propelled it to the forefront of the industry. The product include the single-aisle AWAY Family, the wide-body long-range AWAY/AWAY and the all-new next generation AWAY OXBOW Family, double-Decker AWAY Family. The company also continues to broaden its scope and product range by applying its expertise to the military market.Company, 2013) Market share The rivalry between these giants, the only manufacturers of large medium or long- moment. Even though the number of orders is higher with Airbus in 2004 but the total revenues of Boeing is still much higher than that of Airbus. However, Boeing will be able to regain its market share thanks to the new model fee, Dreamlike and making the competition more aggressive. (Boeing overtakes Airbus in annual sales race, 2012) The product The Boeing 747, the original â€Å"Jumbo Jet† with its distinctive upper-deck profile, is among the fastest airliners in service. Boeing 747-8 Family – The Boeing 747-8Interconti nental and 747-8 Freighter are the new, high-capacity sass that offers airlines the lowest operating costs and best economics of any large passenger or freighter airplane in its class – while providing enhanced environmental performance. ( Boeing Commercial Airplanes, 2012) Airbus AWAY is the world's largest commercial aircraft flying today, with capacity to carry 525 passengers in a comfortable three-class configuration, and up to 853 in a single-class configuration that provides wider seats than its competitor. The AWAY is the ideal solution to alleviate traffic congestion at busy airports.AWAY, 2013) Nongovernmental forces Technology Force In 2012 they successfully met key milestones such as compounding type using and Aerodynamics of the breakthrough in research and development programs that will bring to market the next generation of more fuel-efficient airplanes and accelerate the market readiness of advanced materials and environmentally progressive technologies. That c an help airplane companies to drive their profit. Natural Force Due to increasing consumption of non-renewable energy like petroleum, oil shortages and their concomitant rise of oil prices have always induced aircraft industry revolution.The fuel-efficient airplanes become most popular form all over the world. So Boeing says that its 787 Dreamlike cuts fuel use by 20%. Meanwhile, Airbus says that the AWAY is the first long-haul aircraft to consume less than three liners of fuel per passenger per 100 km. (Aviation Industry, 2012) Demographic forces business especially in the Asia. There are only 80 Airlines and 1800 Airports but more than 60% people lived there. What is more, by the development of economic some Asian countries such as China, India and Korea will have significant demands on the airline business.In other words, some airplane manufacturers like Boeing and Airbus should pay attention to the Asia market analysis and market demand. Micromanagement forces The company's supp liers Boeing has strong international operations with customers in around 145 countries, employees in more than 60 countries. Boeing enjoys the ownership of a brand with good and far reaching awareness on a global scale. Boeing is also a 50-50 partner with Lockheed Martin in the United Space alliance. These strong company's suppliers can help. Boeing to be a internationalization company. (The Boeing company, 2012)Airbus also has a global company's suppliers. For example, Toulouse also became home to Airbus' initial assembly line for the AWAY Family, another final assembly line opened in 2008 at Tannin, China – the first such facility for Airbus to be located outside of Europe and AWAY Family production across the final assembly lines is assigned as follows: Toulouse builds Ass; Hamburg has responsibility for the AWAY, AWAY, AWAY and AWAY; Tannin assembles Ass and Ass; and the new U. S. Facility will produce ASS, ASS and ASS. (FINAL ASSEMBLY AND TESTS, 2013) The company's vari ous publics Social factorAnti-US feeling feelings generated by the events of the past two years had adversely impacted on Boeing's sales, especially in West Asia, which is a lucrative market for the industry. And then the Airbus Co. Will raise the market competitiveness. Economic factor Aircraft manufacturers rely heavily on subsidies. Recently, Boeing and Airbus are on the debate of unfair subsidies. Likelihood of increasing fuel costs, congestion and other environmental restrictions, as well as the prospect of higher security and insurance costs to reflect the risk of terrorism.The fuel cost is increasing in the future. International Air Transport Association estimated that airlines' fuel costs would rise by 31% in 2005. DATA, which represents 95% of the world's airlines, also Political factor Policy and regulatory decisions by governments can also have a dramatic impact on the demand for civil transport aircraft. The United States Government and its Federal Aviation Administratio n (FAA) are particularly influential in this regard since they oversee the largest air transport market in the world.Similarly, the deregulation of European airlines, already begun in the early sass, holds the promise of expanded market prospects for smaller regional Jets. Boeing Co, 2012) The company's competitors We all know that it is the duopoly in the Boeing-Airbus market. Given their multiple successes, it is not surprising that Airbus and Boeing have a number of competition factors driving their innovations. They often compare their products. For example, Boeing claims the 747-81 to be over 10% lighter per seat with a trip-cost reduction of 21% and a seat-mile cost reduction of more than 6%, compared to the AWAY.And Airbus claims the AWAY to have 8% less fuel consumption per passenger than the 747-81 and emphasis the longer range of the AWAY while using up to 17% shorter unsays. (Boeing Co, 2012) SOOT analysts Boeing Co. Strength: it has a global supply chain that can help it to realize the resource rational distribution in the world. And then America government increased the government subsidies in order to encourage them to develop the advance technology. There are intense competition between Boeing and Airbus. It is benefit for each of them to have the best development trend.Broad product line that covers most major market niches development Weaknesses: Anti-US feeling feelings generated by the events of the past two years had adversely impacted on Boeing's sales. And then international Air Transport Association estimated that airlines' fuel costs would rise by 31% in 2005. That's forced many businesses to opt for smaller order airplanes volumes. Opportunities: Asia is a new market about the airline business, Airbus can sell more airplanes than ever before at that market. Threats: airline business was hit hard by the global economic downturn, with most business losing much trade.Nowadays fuel-efficient airplanes are more popular in the world, but Boe ing lags behind Airbus. Airbus Co. Distribution in the world. Because of the anti-American sentiment, Airbus Co. Can ease the market competitiveness. And then Europe government increased the technology. There are intense competition between Boeing and Airbus. It is benefit for each of them to have the best development trend. Broad product line that covers most major market niches development Weaknesses: International Air Transport Association estimated that airlines' fuel costs would rise by 31% in 2005.That's forced many businesses to opt for smaller order airplanes volumes Opportunities: Airbus successfully met key milestones such as compounding type using and Aerodynamics of the breakthrough in research and development programs hat will bring to market the next generation of more fuel-efficient airplanes such as AWAY. By the rising oil price and global economic downturn, AWAY will be a good choice to save cost. And then Asia is a new market about the airline business, Airbus can sell more airplanes than ever before at that market. Business losing much trade.Market segmentation Boeing: Since economic and traffic growth rates vary by region Boeing's segmentation of its customers is done solely through geographic regions. Boeing believes that North America and Europe will continue to order the most airplanes with their auteur economies. It believes that airplane traffic within Asia pacific will increase by six per cent annually over the next twenty years and that the market share of flying within Latin America will increase from two per cent to four per cent. It is due to these differences in global air travel that Boeing uses Geography as its segmentation tool. Boeing Company, 2013) what is more, the segment's geographic region is a function of the allocation of resources on demand. For example, in America and Europe, Boeing can predict an increase in the demand for regional Jets as air revelers in these regions are demanding non-stop flights on thinner route s, in China, Boeing can predict an increase in their routes and so on. Airbus: its market segmentation is like the Boeing's which is the segment's geographic region. They still use the different plans in different regions.For example, Airbus pays attention to the carbon-efficient airplane like AWAY. They want to use it to increase the Asian market share, and they also want to increase the branch line to improve efficiency in the American and European market. Target markets Name: Airbus Company AWAY Boeing Company 747-8 Characteristic: long flight normal airlines/ government budget airlines/ government/ normal airlines/ personal using all over the world few in the America all over the world but few in Europe Luxury trip normal trip emerging market developed market new customer regular customer Let us see this table.It shows the characteristic of the target market in both companies. We will see that A 380 fits the high-end market, and Boeing 747-8 is a multi-role aircraft. What is mor e, Boeing 747-8 which is a classical aircraft can have lots of the regular customers. They Just need to keep its feature. On the other hand, because of the global economic crisis, more and more airlines which come from the emerging market want to long distance and high capacity. By this way, it can help them to save cost. At this time, Airbus Co got the AWAY.And then, AWAY has a huge body that can offer enough space to build some luxury facilities such as fitness, bar and bedroom. It can help filling in the luxury trip blank. Targeting strategy Airbus and Boeing companies all use the differentiated targeting strategy, because both companies are all global companies and they make the different plan in different place. It is better than undifferentiated and concentrated that they can totally control the market. For example, in Asian market, Boeing will recommend the 747-81 which is the fuel-efficient and huge airplane.But in the American and Europe Market, it will focus on showing the 777 which is the new technology and efficient airplane. On the other hand, AWAY which comes from Airbus Co. Is the key recommendation to some developing countries like China, India and Brazil. What is more, some other size of the Airbus airplanes such as AWAY and AWAY still will recommend to the developed countries like America and England. Because some emerging markets like Asia and South America have a large population and huge market potential.So they will be like large and efficient airplanes. What is more, some developed market like America and Europe, they which have health airline network need to add some branch lines. So the small airplane will be popular in that market. And then let us see a form first. Airbus was never in the corsairs of Boeing. That means, they can promote product in the same place. If you want to buy an airplane, that depends on what size of airplane you like. For example, if you want pick up 500 passengers you only can hose AWAY, 450-500 passengers 747 -8 is your choice.Positioning strategy From a buyers point of view there are many criteria that apply to buying a new plane from Boeing and Airbus. The main two criteria we chosen are capacity and distance. Because airplane makers like Boeing and Airbus are quite limited. Unlike BBC, in EBB there is very rarely a mass market and Boeing and Airbus are no exception to the rule. The companies targeting is aimed mainly at its existing clients and its profit margins are squeezed by these well knowledgeable clients mainly because they homeless are professionals and know the cost of production for airplanes. Boeing Company, 2013) Short distance and low capacity Boeing: many Because Boeing has 737 Family which are particularly low capacity designed pales, incorporating seating capacities of between 110-189 seats and are also relatively short distance planes. It fits the distance and efficient trip. Because of the global economic crisis, many airplane companies stood at the brink of bankrupt cy. 737 is a good choice for them. Airbus: None Short distance and high capacity: None The market didn't need it. Long distance and high capacity Boeing: some fly from America to Australia without refueling.Airbus: some It is the same reason. But its product is AWAY Family. But a maximum range of its flight is shorter than 777 and 747. Very long distance and ever high capacity Boeing: None Airbus: AWAY Because Airbus wanted to increase the market share, so he focused on the long distance market. AWAY filled a hole in the market and it can popular in the high-end market. Recommendations Nowadays, many airplane companies stood at the brink of bankruptcy. So saving money is the first demand. Aircraft manufacturers also launched some high efficient airplane like 747-8 and AWAY.I think that we already cannot change much about outside but we can change some about inside. For example, all customers sit in the airplane, but we can change the seat design like â€Å"standing† seat. Wha t is more, they also can improve the resources utilization rate in order to decrease the price of the airplane. That can help the airline companies to increase the profit. And then Aircraft manufacturers will have a new segment about the Recommendations. Reference list: 1. The airline industry. (2012). The airline industry. Retrieved 2012, From: http:// gag. Stanford. Du/AAA/intro/airlessness's. HTML 2. About us. (2013). Boeing official website. Retrieved 2013, From: http:// www. Boeing. Com/Boeing/companionways/about/index. Page? 3. Company. (2013). Airbus official website. Retrieved 2013. From: http://www. Airbus. Com/company/ 4. Boeing overtakes Airbus in annual sales race. (2012). Reuters. Retrieved 2012, From: http://www. Reuters. Com/article/2013/01117/us-airbus-orders- idUSBRE90GOCF20130117 5. Boeing commercial Airplanes. (2012). Boeing official website. Retrieved 2012 From: http://www. Boeing. Com/assets/PDF/commercial/PDF/ BCC_backgrounder. UDF 6. AWAY. (2013).Airbus offici al website. Retrieved 2013 From: http://www. Airbus. Com/aircraftman's/evisceration's/a380familyncontentId= BIBB TABLE:ATTontent; 7BAviation Industry. (2012). QflnEquivalencetrieved 2012 From: http://www. qfinCaffeinem/Comtor-profiles/aviation 8. Boeing Co. (2012). Boeing official website. Retrieved 2012 From: http:// www. boeiBoeingm/ComiBoeing (FINAL ASSEMBLY AND TESTS. (2013). Airbus official website. Retrieved 2013 From: http://www. airbAirbusm/Company/aircraft-manufacture/how-is-an-aircraft-built/final- assembly-and-tests/ 10. Boeing Co. (2012). Boeing official website.Retrieved 2012 From: http://www. boeiBoeingm/ComiBoeing. Boeing Co. (2012). Boeing official website. Retrieved 2012 From: http:// 13. Boeing Company. (2013). 123HLempeltrieved 2013 From: http://www. 123hLempelm/Comw. asp?Asp=8Id96 14. BoniBonitoKolbKola012). Undifferentiated, Concentrated, and Differentiated Targeting Strategies. Retrieved 2012 From: http:// www. globGlobalizesm/Comerence/47105/203279/undifferent iated-concentrated-and- differentiated-targeting-strategies 15. Boeing Company. (2013). 123HLempeltrieved 2013 From: http://www. 123hLempelm/Comw. asp?Asp=8Id96

Tuesday, July 30, 2019

Belonging Essay – the Crucible

Some people will go to extraordinary lengths to achieve a sense of belonging; whether it to be a group, culture or city, some people will try anything. Techniques such as stage directions, hamartia, and dialogue are used in the set text Arthur Miller’s â€Å"The Crucible† to display belonging and not belonging. Other techniques such as symbolism and camera shot are used to exhibit belonging and not belonging in the supplementary text Your Favorite Martian’s â€Å"Zombie Love Song† film clip. In Arthur Miller’s â€Å"The Crucible†, stage direction is used to demonstrate belonging and not belonging. This technique is used throughout the text to show both belonging and not belonging, stage direction shows the audience, what the characters are doing, such as their movements and emotions about what has happened. Without stage direction the characters would appear motionless and with a blank face. Examples of this technique can be seen throughout the text, but only some demonstrate belonging or not belonging. An example of when it is demonstrating not belonging is in the first scene of Act one when Tituba is about to talk, in parentheses it says that she is already moving backward, like she already knows she isn’t wanted. Another example of how stage direction is used is when Abigail and John are alone together, in Betty’s room. In the beginning the stage direction leads us to believe that they belong together, then it quickly turns around and it is evident that they do not through the use of stage direction. These examples are how stage direction is used to demonstrate belonging and not belonging in Arthur Miller’s â€Å"The Crucible†. Hamartia is used in Arthur Miller’s â€Å"The Crucible† to reveal not belonging. This technique is used throughout act one and two to show that John Proctor doesn’t belong with Abigail, hamartia shows the audience the fatal flaw within John’s personality that consequences in him not belonging. An example of how hamartia is used to reveal not belonging is also when John and Abigail are alone together. John’s flaw is that he has lusted after Abigail, and because of this he now feels like he doesn’t belong with either his wife or Abigail. This is apparent as he shy’s away from Abigail when she tries to get closer. Another example is when he is at home with his wife and straight away we can tell that they do not feel at ease with each other because of his lust for Abigail. These examples are how Hamartia is used to reveal not belonging in Arthur Miller’s â€Å"The Crucible†. In Arthur Miller’s â€Å"The Crucible†, dialogue is used to expose belonging and not belonging. This technique is obvious through the entire text as this is what and how people talk to each other. Dialogue shows the audience how the characters feel about each other through their words and particularly how they say them. An example of how dialogue exposes not belonging is also when Tituba is first speaking, Parris yells at her â€Å"Out of here! † and she says something back then he yells again â€Å"Out of my Sight! Out of my – â€Å". The next example of how Dialogue exposes belonging is also when john and Abigail is alone. The dialogue of the two characters highlight their belonging together, when only looking at what their saying. They stop belonging together when he says â€Å"child† then an argument starts which displays a sense of not belonging. These examples are how Dialogue is used to expose not belonging in Arthur Miller’s â€Å"The Crucible†. Symbolism is used in Your Favorite Martian’s â€Å"Zombie Love Song† film clip to display belonging. This technique is predominant in the middle of the text when the two characters are chatting online. Symbolism shows the audience, when referring to this text, how the characters interact with each other before they actually meet in person. Examples of this technique can be found when the characters are chatting online, the use of hearts to symbolise love is evident. Another symbol is when they use themselves as emoticons and dance with each other, this symbolises that they can be together when one character is not even breathing. Also there is another example of symbolism is when, while chatting online, the zombie is chasing two people and then stopped when seeing the girl, and then gives her a flower which turns her into a zombie which symbolises that they should be together. These examples are how symbolism represents belonging in the supplementary text â€Å"Zombie Love Song† In Your Favorite Martian’s â€Å"Zombie Love Song† film clip camera shots are used to present not belonging. This technique is used throughout the text but does not present not belonging until later in the text. Camera shot shows the audience what is happening, without proper camera shot the audience could miss out what is happening, but since this is a cartoon it has perfect camera shot. Not belonging that is presented by camera shot is given by examples when the female character is running away. When she opens the door to find a zombie, the camera is zooming in to give a close up of the zombie’s face when it smiles, the camera goes back to the girl’s face when she screams and runs away. While she is running away the camera zooms out from a mid-shot to a long shot to emphasise how far and fast she is running away. She runs to the back door and the zombie is there, the process is repeated twice to emphasise how much the zombie doesn’t belong. These examples are how camera shot represents not belonging in the supplementary text â€Å"Zombie Love Song†. In conclusion belonging and not belonging is represented in various ways in many different texts. Varied techniques are used to represent the belonging and not belonging. In Arthur Miller’s â€Å"The Crucible† Stage direction and dialogue are the main technique used while hamartia is hardly used, only with one character and mainly only in the first two acts. In Your Favorite Martian’s â€Å"Zombie Love Song† symbolism is more predominant than camera shot in representing belonging or not belonging.

Monday, July 29, 2019

The power of the media to shape our perceptions and understanding of Research Paper

The power of the media to shape our perceptions and understanding of reality on gun control - Research Paper Example It is important to note that in these incidences, the media coverage of the live happenings has always been extensive giving the perpetrator of such violence a lot of fame. Various segments of the society have reacted to such incidences with diverging and converging opinions on what should be the best way forward. While the Obama administration has been on the forefront proposing stringent measures for the purposes of reducing or eliminating repeat occurrence, Republicans have a different view on how to address the whole matter. Religious groups and civil society have not spoken in one voice although one may deduce that everyone desires some changes in regards to how the whole issue should be addressed. Some of the emerging schools of thoughts that have come put have to do with logic behind issuance of guns, the ethical and practical implications of the solutions proposed for adoption as policy. Probably the big challenge is that the incidences that have occurred cannot qualify to be categorized as organized crimes. They are spontaneous reactions from private citizens with unforeseeable emotional and psychological instabilities. This has made generalizations very difficult. It has even begged the question whether first time offenders of gun violence can be treated as criminals or patients unlucky enough to be roaming outside instead of being attended to in mental programs. The media is one of the most powerful tools with regards to the flow of information. Most people have a lot of trust in the media. The view of the media is considered by many to be the right view. For this reason, it is easy to manipulate the public through various media platforms. Over the years, politicians and law makers as well as various governments have used this blind trust that the audiences have to propagate different agendas. This aspect of blind trust has been described by Robertson Davies in the following quote, â€Å"The eyes sees only what the mind is prepared to comprehendâ₠¬ . This quote insinuates that the media has the tendency to change the view of its audience, their attitudes, level of knowledge, and ideal about overall subject. Gun control is one of the most commonly discussed subjects by the media. However, this subject has been discussed in an impartial manner. In other words, the media has not been able to discuss both sides of gun control matter. . This paper shall analyze the effect of media on people’s perception of gun control Background In the American society, gun control issues have now topped the list of communication trends. Incidents such as Virginia Tech University (2007), Tucson Arizona (2011), movie theatre at Aurora Colorado (2012), Newtown Connecticut (2013) etc. have been made the topic of discussion in many media broadcast sessions. Consequently, these media broadcasts have shaped biased perspective regarding gun control Different people have varied views with regard to the gun control debate. Most of these views are directly related to the hype on gun control propagated by the media. After the incident in New Connecticut, the enforcement of the gun control laws took a different turn. The following graph that appeared on edition.cnn.com under the heading How Media Lose Interest in gun control by Danny Hayes indicates the trend of coverage of gun control by different media news channels (Hayes, Why this gun control debate has been different

Sunday, July 28, 2019

Diversity in your Learning Team Research Paper Example | Topics and Well Written Essays - 250 words

Diversity in your Learning Team - Research Paper Example The injection of new ideas increases diversity of ideas within team learning therefore improving its effectiveness Men and women have different perspective and line of thought about different issues and therefore important in injecting diverse ideas hence increasing effectiveness. Additionally, differences in learning styles different genders generate a new dimension of diversity within the group. Men may tend to be faster and more practical while women may prefer being slow and more inquisitive and idealistic. Men and women see difficulties in different perspectives and their preferred approach is different thereby creating new lines of thought. Men and women have different levels of satisfaction on performance and thus evaluate success differently thereby improving group’s effectiveness (Rummler & Kwong, 2010). Gender diversity has its negative effects on group learning and effectiveness. Competition between genders may result to disagreements and failure to achieve objectiveness. Since women tend to be relational as opposed to men, they may give in to groupthink, which reduces group’s effectiveness. Different communication styles between both genders introduce communication barriers. This reduces group’s learning and effectiveness. Lastly, growing sexual relationships among group partners may compromise group’s effectiveness (Rummler & Kwong,

Saturday, July 27, 2019

PHYSICAL PERFORMANCE LAB PAPER Essay Example | Topics and Well Written Essays - 1000 words

PHYSICAL PERFORMANCE LAB PAPER - Essay Example The factors that were measured included my percent of fat, my VO2 max, my forward flexion, my grip strength max, grip sum per weight ratio, my vital capacity, my actual vital capacity per ratio, my blood pressure, my risk for coronary heart disease and my total fitness score. These factors help me to determine what changes I need to make to strengthen my body and minimize my risks for heart disease. The VO2 max is the amount of maximum oxygen or volume of oxygen that is utilized during one minute of exhaustive exercise according to our informative handout. It is measured in the units of milliliters of oxygen used in one minute per kilogram of body weight. During my assessment, my VO2 level of milliliters per kilogram per minute was at 26.4 percent. This falls in the range that borderlines between average and below average. This factor helps to determine my capacity to perform exercise and correlates with my aerobic fitness. Since it is at a fair range, I consider it to be one of the positive aspects of my physical assessment values during the analysis of the test. Other positive aspects of the physical assessment test are that according to body fat percentages, I am considered to be lean at 20 percent. My vital capacity was average at 3.46 liters. My actual vital capacity ratio was 0.89 which was also considered to be average. As far as my forward flexion in inches, I was at 1 inch which was fair but still below average. My total coronary heart disease risk was at an 8, which is average but a little bit on the higher side. These were the most positive aspects of my assessment. When looking at the negative aspects, though my coronary heart risk was at an 8 which was at average risk, I would prefer if it were to be below average. My VO2 max being at 26.4 milliliters per kilogram per minute is below average. My maximum grip strength was poor at 20.0 kilograms. One thing that concerned me a little bit was my blood

The Fine Art of Complaining Assignment Example | Topics and Well Written Essays - 250 words

The Fine Art of Complaining - Assignment Example The reader feels that the author cares about the issues which confront the reader and is genuinely interested in providing solutions. Many of the tips given by Rego are so simple that one cannot help but wonder why one did not think of it earlier. This is the major strength of the essay. Rego gives practical pointers to solve everyday problems. These are difficulties almost every individual would have encountered. The ‘you’ could be anyone of us. The essay is very educative. Rego’s point that â€Å"Readers always notice a P.S.† is very insightful. The details about the Better Business Bureau and the existence of small-claims courts are particularly informative. Rego’s essay changes the reader’s perception about complaining. Complaining is not just about raising one’s voice. One becomes aware that it is a process which requires thought and will yield successful results if done in the correct way. What is the next step to be taken if Rego’s suggestions do not succeed in getting the compliant

Friday, July 26, 2019

Visual Analysis and critical reflection Research Paper

Visual Analysis and critical reflection - Research Paper Example At the age of 16 he won a street painting competition that he entered into. He believes he is an autodidact who learns by doing. He has studied the techniques of old masters of street painting and started to make it his profession. Today he is a street painter and does not paint conventionally anymore. His early paintings led him to the title ‘maestro madonnari’ which means master street painter, and these paintings were mostly two-dimensional. As the street art developed, the three dimensional paintings came into effect. Muller first painted in 3D on a client’s car. He was eventually inspired by the ideas of Julian Beever and Kurt Wenner. He started painting illusion in 3D street paintings and his skills and drawing techniques made him the best in the world (WebUrbanist, 2013). Lava burst (Bored Panda, 2013) Mueller uses the street as his canvas and literally involves the viewers to the imagery. He uses hundreds of square meters of the pavement and paints to chal lenge the perceptions of the street walkers. This 3D painting of a lava burst was painted by Mueller on the 30th anniversary of international competition of street painters held in Geldern, Germany. He painted a large sized picture once more and created scenery which appeared apocalyptic. Mueller was 25 years old when he had given his entire life to street painting. He made several paintings all around Europe and aimed to earn through the transitory art. He became an organizer and committee member for street painting festivals and also set up the Internet board for street painters of Germany. This was a forum which promoted the solidarity amongst the various German street painters. He also presented the master works of old painters to people in his studio and drew perfect copied of those paintings. With the help of the old painters’ works, Mueller helped the ones interested in paintings to understand the depth of the art. Ice Age (Bored Panda, 2013) This is one of the best wo rks of Mueller and was completed in 5 days. It is a huge picture of the ice age and shows creative illusion. He needed about five assistants who helped him all day long in painting the huge painting. The illusion was painted by the application of the anamorphic technique to the huge pavement. The picture is approximately 250 square meters large. This was the most challenging painting made by Mueller and it was created for the Festival of World Culture in Ireland (2008). This painting was the most challenging one for Mueller because of the weather conditions of Ireland. Ireland’s weather often fluctuates and usually there are four seasons felt in one day. Sunshine, hailstorm and rain all were experienced within few hours. Mueller and his team of assistants did not think that they would get through with the painting, but they accepted the challenge and completed it. The street painters often face the difficulties with coping with weather conditions because all of their work is out on the streets. Rain is usually the biggest element to fight as the use of paints and chalks is done for these paintings. If the rain spoiled the painting overnight, Mueller would usually start a new one. Hence the weather issues are not a problem for Mueller as he says â€Å"once a painting is done, I somehow lose interest in it. It’s done and for me it is up to go for the next† (WebUrbanist, 2013). Gradually the changing trends have also redirected the interest of Mueller in his paintings. Thus he has

Thursday, July 25, 2019

My business part 2 Research Paper Example | Topics and Well Written Essays - 1250 words

My business part 2 - Research Paper Example A business should also plan its overall capacity in order to avoid instances of over or under production. This will ensure that it produces an amount that exactly satisfies the customers’ demands. Statistics employed to measure the quality characteristic in the business Quality in the business is majorly measured by the performance of the business (Venkatraman & Ramanujam, 805). A business is said to have a high quality characteristic when it attracts a large number of customers as compared to its competitors. This is because when the business attracts a large number of customers, then it will imply that the print business is offering quality services. On the other hand, quality of operations will also be determined by the usage of resources and materials. When materials are not economically managed, then the quality characteristic of the business will be assessed as poor (Venkatraman & Ramanujam, 810). Materials need to be handled carefully in order to reduce the costs of ope ration while maximizing the benefits. Effective communication also determines the quality characteristic of the business. This is because when the employees and the management communicate effectively, then it will imply that the flow of work in my print business will be effective too (Naidu, Babu & Rajendra, 30). ... In my print business, one of the key concepts that I will need to address in order to ensure effective capacity is the human factor. Employees need to be well trained, highly skilled and well experienced in order to ensure that they perform their jobs effectively to meet the potential output. Operational factors are also concepts that will determine the effective capacity of the firm (Stevenson, 19). This will involve factors such as inventory management, scheduling of activities, and meeting purchasing requirements effectively. These are factors that will ensure that the firm does not hold excess stocks in the business. This is because; excess stocks result from poor capacity planning and normally lead to excess capacity (Stevenson, 20). Facility factors such as location factors also affect the business considerably. Therefore, when choosing the location of my print business i will have to consider the transport costs. If the area is far from the market, then it will imply that the transport costs will be very high and delivery might delay at times thus, affecting the capacity planning of the business. In addition, I will also consider the labour supply in the area, and effective supply of resources such as water and electricity. Aggregate plan to maintain a competitive advantage To maintain a competitive advantage in the market, the business will have to market its products and services effectively in order to increase awareness and attract more customers. Secondly, the plan will involve proper determination of the prices to be charged. This is because; the business will only be highly competitive when its prices are more competitive compared to the market prices (Naidu,

Wednesday, July 24, 2019

Walmart Article Example | Topics and Well Written Essays - 750 words

Walmart - Article Example Wal-Mart purchases directly from the manufacturer. This coupled with the effective use of technology and warehousing strategies, Wal-Mart is able to provide its customers with quality products at competitive prices. Such decisions made by companies, which help them gain a competitive edge against their rivals in the market are termed strategic decisions. These decisions involve some degree of innovation and thus, help companies gain advantages which are sustainable (Hayden et al, 4). One of the key components of Wal-Mart’s business model is its human resource. The company has a frugal culture yet the working environment is pleasant. The employees are called associates as opposed to employees. An associates’ well being is of high priority for the management. There is no concept of work-union, as the company takes care of associates’ needs and demands. The promotion criterion for managers is dependent upon the profits made by their particular outlet; thus, it leads to maximum work efficiency. In order to inculcate spirit of competitiveness, the stores are not only encouraged to compete with other retail franchises, but also amongst themselves. The organization is well equipped with the latest technological innovations, which are like real time market research, satellite system and store performance tracking. In addition to this Wal-Mart is very particular about its logistic partnerships with various vendors from around the world. Low cost logistics are the reason why Wal-Mart has its present competitive edge. Thus, the company pays special attention to its procurement process (Canak, 5). Over the years Wal-Mart has thrived by using a number of various different factors to its advantage. This includes a business model which till date is a mystery to those outside the organization. The company is also very good at hiding its deficiencies and covering its faults. Thus, it provides an example of organisational model to the competitors seems which virtually seems flawless and is overall very efficient and effective. Such effective strategies by the company, has made it one of largest retailers of America. Wal-Mart follows three fundamental and generic strategies - Focus Strategy, Differentiation Strategy and Cost Leadership. Wal-Mart started its operations by opening large stores in small shops (Canak, 5). At that time, all the other companies focused their efforts and resources on large metropolitan cities. However, Wal-Mart saw a gap and thus, capitalized on it by opening stores in small towns, not only did the company had a monopoly, but also had to pay low rental costs and goods were available at cheap local prices. Wal-Mart aims to not only provide products at low prices, but also provide unique and differentiated products to its consumers. The store’s USP is high quality products at lowest possible prices. This is one strategy that Wal-Mart has followed since the very beginning and plans to follow for its future strategic plans as well. It order to reduce its product cost, the company streamline its procurement process by getting products manufactured from different parts of the world. This reduces the production costs and thus, the eventual end price of a product (Hayden et al 12). High inflation has plagued the world over the past few years. Even though countries have found their way out of the recession, high economic inflation is still a problem. Wal-Mart plans to provide goods at affordable

Tuesday, July 23, 2019

Using a Star Database Schema Research Paper Example | Topics and Well Written Essays - 500 words

Using a Star Database Schema - Research Paper Example se of a dimensional model is to help decision makers in making strategic decisions without the need of help and support from database experts thereby avoiding extra cost. As a result timely and quality decisions are made. Research by Karen, David and Robert (2006), indicate that denormalization is advocated for in data warehouses as it promotes efficiency of the highest order when queries are run against the warehouse (Karen, David, & Robert, 2006). The concept of dimensional model was developed to cater denormalized data. A star schema model can arguably be referred to as a constrained ERD model. It consists of central entities known as the fact tables that get business event details. Star schema derives its name from the arrangement of the fact tables and dimensional entities forming a star-like arrangement. The representation of this arrangement diagrammatically constitutes the SSD. As a result of this arrangement around a business fact, SSD model is easy to understand. Star schema data model consists of one or more fact tables referencing any given number of dimension tables. There are several benefits of using star schema. First is convenient for simple queries. The star schema simplifies business logic in the realms of reporting. It also provides high level operation performance as a result of simpler queries execution. Lastly star schemas are deployed in most of OLAP systems to make proprietary OLAP cubes efficiently. According to Fig.1, most of the columns if not all in both the dimensions and fact tables are of null value. This means that the primary key is unique and mandatory. Data in the data warehouse comes from various multiple operational databases and therefore in some instances constraints applied in transactional databases need to be loosened. For instance in the star schema diagram in Fig.1, almost all the columns are of null value due to the fact they might lack data. Relationships on the parent sides are not mandatory meaning that there

Monday, July 22, 2019

Building an Ethical Organization Essay Example for Free

Building an Ethical Organization Essay The human service organization that I have become a director for is an addiction clinic. The clinic will be providing treatment for people within the community that have addiction problems. There will be programs available for people to receive treatment to meet each individuals needs. The goal will be for the patients to receive the best care available to be able to beat addiction. This clinic’s goal will be provide resources to better the community in which it serves. Each employee will be held to high standard and will have the appropriate training needed to each client to the best of their ability. The clinic wants to help the community by serving the people who suffer from addiction and providing them with the best care possible. Treatment for drug, alcohol, gambling, smoking, and other addictions are all services provided from this clinic. There will be different programs available to meet each person’s different needs. There are several different types of addiction. Every person who has a problem with addiction is different so the clinic will meet all the needs for each. Each program will have different steps for each client to help beat their addiction. The clientele for this clinic will be people who suffer problems with addiction and children whose parents have suffered addiction problems. The clinic will have counseling for families with children so the children can understand what is going on with their parents. The counseling will help the children know how to help their parents and to also make sure that the child is not in a hostile environment. The clinic wants to help families who have suffered addiction to be able to work through their situations and work on their family. Children have suffered because of the addiction problem their parents have. The clinic wants to help counsel the children to help them understand and move forward in a positive direction. Any person who suffers from addiction will be able to come to the clinic to receive the help they need. This clinic is a non-profit clinic. Donations are accepted to help fund each program that is offered. The clinic has fundraisers to help raise money to help keep the clinic open. All the money that is raised goes toward  the programs, staff salaries, building expenses, and all other expenses that help keep the clinic running to the highest standards. Any donation is recognized through the clinic. We take pride in our excellence and want to recognize anyone that helps us in funding the clinic so we can keep achieving our goals. The community is encouraged to be a part of making the clinic better. The clinic wants feedback from the community so we can better serve our clients. The mission statement for the addiction clinic is, to improve a person’s life by providing diverse care for patients who have different addiction problems within the community. The mission statement will support the ethical system because it states that the clinic wants to provide diverse care for patients with different addiction problems. The goal for the clinic is to provide care for the patients that meet their different needs. Every person that comes to the clinic will be different and so there has to be programs available to meet those needs. The mission statement’s sends a positive message to the community because it tells them that the clinic is there to help with addiction problems within the community. Addiction is a problem in every community so the statement tells the community members that there is help available for this problem. The addiction clinic’s value statements are, for all patients to receive quality prevention, treatment, recovery, and support services so they can reach the goal of staying clean from illegal drugs and alcohol abuse. The value statement for this clinic inspires action because it tells people with addiction in the community that there is support for them to reach the goal of staying clean from illegal drugs and alcohol abuse. This value relates to the clinic’s mission statement because they both are stating that they want to help people with addiction. They both state that the clinic want to provide care for the different types of addiction and that they want the best for the patients who received treatment from the clinic. The ethical principles that guide our work are the product of broad-based consultation, are drafted by representatives of professional bodies and organizations, and exist in the form of guidelines and proposed codes of conduct (Gruskin Dickens, 2006). The codes of ethics for this clinic are the following: 1. Work in a manner that supports the clinics mission, goals, and value statement. 2. Uphold the code of ethics to human service professionals. 3. Protect the confidentiality of clients according to the rules and  regulations of HIPPA. 4. Staff must take appropriate steps to unethical behavior of colleagues. 5. Unethical behavior of staff is not acceptable. 6. Staff must follow commitment to the clinic. 7. Staff must be aware of issues that affect clients from diverse backgrounds. 8. Staff must respect the integrity and welfare of each client. 9. Staff must treat clients with acceptance and respect. 10. Sexual relations with clients and or staff members are prohibited. 11. If suspicion of danger or harm may occur, staff must protect the safety of the client, clinic, and employees by following appropriate steps. 12. Staff must stay up on training and classes offered to improve the care given to clients. 13. Discrimination toward clients, staff, and community is not accepted. 14. Sexual misconduct toward clients, staff, and community is not accepted. 15. Sexual harassment toward clients, staff, and community is not accepted. The code of ethics listed above gives employees a list of appropriate behavior while employed with the clinic. Each employee must follow every ethic that is listed to ensure that the employees of the clinic are giving the best care to the clients that is expected. The code of ethics is related to the mission and values of the clinic because it helps the staff give the best care available to the clients in the community with helping with the problem of addiction. According to the Healthcare Leadership Alliance (HLA), the professionalism competency is the ability to align personal and organizational conduct with ethical and professional standards that include a responsibility to the patient and community, a service orientation, and a commitment to lifelong learning and improvement (Garman, Evans, Drouse, Anfossi, 2006). The values of the clinic are very important. Each employee should be aware and know them by memory. This way each employee knows what is expected out of them from the clinic. Each employee is held to a high standard and should be aware of the values and ethics of the clinic. The clinic uses tangible cultural forms. I want to promote ethics and values in the everyday work  environment. This form allows the staff to hear and use the ethics and values everyday so they stay fresh in their minds and they stay cautious of their actions. If the employees are reminded everyday of the ethics and values of the clinic then they will be no reason for the employees to not follow them. Shared values are hung throughout the clinic that shows the clinic’s values. This keeps the staff aware of the values by reminding them as they walk through the hallways of the clinic. Meetings are held each month that allows the staff and the directors meet and go over feedback from the community. During these meeting the values and ethics are discussed with the staff so they are reminded of what is expected. This allows the staff to give feedback on the values and ethics. As a leader in this type of clinic there are several moral responsibilities that I have. I not only have moral responsibilities toward the clients that the clinic serves but also to the employees. I have moral responsibility for each client because they reaching out for help. I want to offer them every possible resource so they can get out of their situation. If the shelter fails on doing so then the clients could return to their addiction and possibly end up in a worse situation. I am morally responsible for the employees because they have to know how to handle these types of situations. As leaders, it is our responsibility to be catalysts and role models for our professional colleagues by both retaining and communicating a profound sense of optimism regarding the future of the law, health care, and our respective organizations (Gragnolati Stupak, 2002). I want the employees of the clinic to lead by example. I hold myself with high standards and follow each rule. I go to training when they are offered to ensure that I stay educated on any issues so I can better serve the clinic, staff, and clients. My goal as the leader is to have a staff that holds themselves to the same standards as I use. This way each employee keeps the same goals and wants the same for the clinic and the clients. For this clinic I use transformation leadership. I want my employees to trust me as their leader. I think that with this type of leader, the employees are comforted because they know that the leader is just as much invested to fixing any problem that arises. The employees have to have the proper training so they know how to counsel the clients and know what resources to offer them. If the employees fail in doing so then as a leader I also fail. Each staff member must go through training to ensure  that they give the best care to each client. They must keep up on certifications if needed. Each staff member has an evaluation done every 3 months to ensure that they are giving the best care to the clients and to make sure that the employee is following the code of ethics, mission, and values. Appropriate steps are taken if the employee fails to follow the rules and termination may occur if needed. The clinic does not tolerate employees who are not loyal to the clinic, clients, and the staff. The clinic wants employees who are there that can follow the rules and ethics of the clinic. Each client takes a feedback survey so the clinic can evaluate the programs and employees. We want each program offered to be the best it can to help serve the clients. Feedback from the clients helps the clinic know what areas of each program are working and which ones are not. This way the programs can be fixed to help meet the needs of the clie nts. This clinic will provide different care for patients battling addiction. Each patient will be in programs that best fits their needs. The clinic will have qualified workers to help meet the needs of each patient. The mission and value statement both send positive messages to the community because it tells them that the clinic is there to help with the problems of addiction within the community. These statements also state that the clinic wants the patients to receive the best treatment to help with the addiction problem. There are fifteen codes of ethics that each employee of the clinic must know and follow. The ethics makes the employee aware of what is expected of them as an employee of the clinic. Each employee should be aware of all twelve codes of ethics and should follow them accordingly. Tangible cultural forms are used in the clinic. This allows the clinic to promote the values and ethics through the work environment. The clinic holds high standards for the employee. Each employee has evaluations done to make sure the employees are giving the best care for each client. This keeps employees aware of issues that they need to work on so they can become better with the care that they give. The clinic strives to help each client meet the goal in recovery. With all the steps the clinic makes to achieve this goal, an ethical organization has been built. References Garman, A. N., Evans, R., Drouse, M. K., Anfossi, J. (2006, July / Aug). Professionalism. Journal of Healthcare Management, 51(), 219. http://proquest.umi.com.ezproxy.apollolibrary.com/pqdweb?index=62did=1092901951SrchMode=1sid=9Fmt=4VInst=PRODVType=PQDRQT=309VName=PQDTS=1289765094clientId=13118 Gragnolati, B. A., Stupak, R. J. (2002, Summer). Life and Liberty: The power of positive purpose. Journal of Health and Human Services Administration, 25(), 75. http://proquest.umi.com.ezproxy.apollolibrary.com/pqdweb?index=3did=677546611SrchMode=1sid=2Fmt=3VInst=PRODVType=PQDRQT=309VName=PQDTS=1289762787clientId=13118 Gruskin, S., Dickens, B. (2006, November). Human rights and ethics in public health. American Journal of Public Health, 96(11), 1903. http://proquest.umi.com.ezproxy.apollolibrary.com/pqdweb?index=35did=1159402191SrchMode=1sid=2Fmt=3VInst=PRODVType=PQDRQT=309VName=PQDTS=1289763672clientId=13118

Pitts Repressive Policy Essay Example for Free

Pitts Repressive Policy Essay The growing threat of revolution by English radicals being influenced by Irish rebels and the French Revolution was the main thing William Pitt the younger was faced with during his time as Prime Minister. To deal with this, he reinforced a repressive policy of tough legislation strengthened through propaganda.It was not only these actions taken that managed to quell the revolutionaries from revolting. Other than the actions taken by Pitt, there was discordance between the radicals,also the loyalist reaction sparked by the war in France; these are only a few reasons amongst many. It was the contribution of factors that chastened the movement, not just a singular factor. The chance of revolution was reduced by the repressive policies put in place by Pitt as it subdued the radicals, as he adopted and introduced laws to extinguish the growth and spread of radical ideas. Habeas corpus (a legal action, through which a prisoner can be released from unlawful detention)was suspended by Pitt, allowing people to be imprisoned without trial for as long as it is wished. The suspension of Habeas corpus gave Pitt the right to have suspected radicals imprisoned to prevent them spreading their ideas or taking action. Another law that came into action during Pitts time in office was the 1793 Aliens Act, which prevented foreigners from entering the United Kingdom without permission, this was a precaution taken to stop the influx of French revolutionaries entering the country bringing with them radical ideas. The 1795 Public Meetings Act made meetings of more than 50 people illegal, this was a measure also to prevent radicals meeting and spreading their ideas. All the se measures were introduced to dampen the spread and popularity of the radical movement, these policies however were not the only ones that help do this. Pitt went to war with France in 1793, this caused a widespread loyalist reaction amongst the British. The war helped to influence many to have negative anti french views, this hatred of the French Revolution created a anti-revolutionary movement in England. This response to the war helped Pitt, as he was trying to prevent revolution from happening in Britain. There was a loyalist riot in 1794 in Manchester where chants about church and kings were to be heard, subsequently ‘Church and King’ clubs formed. The loyalists advertised their cause through pamphlets that supported the king. Suppport for the king spread, the government were extremely happy with the outcome, they even allowed and encourages a loyalist militia to form and by 1800 there were 100,000 members. This show of support for the king that followed the war with France was a strong opponent against the radicals. Problems within the radicals caused a divide in their goals and the path they thought was necessary to take to reach them. This could be seen when looking at some of the radical groups. Disunity in cause could be seen by looking at two figures that were part of the radical movement; Tom Paine focused solely on men’s rights, whilst Mary Wollstonecraft focused on rights for women. The London Corresponding Society believed in achieving their goals peacefully, however the Society for Constitutional Information’s leader (John Jebb) believed that ‘public agitation’ was the most effective way of reaching their goals. This lack of unity of cause and ways of achieving their aims considerably weakened the radical movement. Another factor that weakened the radical movement was the lack of genuine support for them. Food shortages started to become less frequent, the shortages were a source of anger for many of the people, and was a reason to join the radical movement, many stopped attending meetings. This change of support for the radical shows that people were not completely behind helping them change things, but just stuck with them to get issues that affected them sorted. The radical movement needed the full support of the majority of the population (lower classes) to be strong enough to succeed, once the lower classes were able to eat, support for the radicals decreased. Division was not only felt amongst the radicals, there were divisions in the Whig party over the French Revolution. This effectively lead to two camps within the party; the first led by Edmund Burke, the second led by Charles Fox, who supported the French Revolution. Burke had a more conservative view as he believed that revolution would lead to an unstable government, and believed that there should be ‘evolution’ not revolution. The emergence of anti-revolution support from within the Whig party (Burke), strengthened Pitts. This open support from the Whig party made people more likely to support Pitt than the radicals. For Pitts repressive policies to have been the main reason for his success would have to mean that without them the radical challenge couldn’t of been resisted. I believe that this statement is false. The radical movement couldn’t of caused major change to have happened as they were not united or popular enough to do so. The support that the French revolution brought about from within government helped many to not believe or want to join the radicals, it was also the loyalist reaction proceeding Britain waging war on France acted as a strong opposition to the revolutionaries and gained support. Pitt’s repressive policies was a factor , but not the most important one. I believe that it was a combination of all the factors that helped Pitt resist the radical challenge to 1801.

Sunday, July 21, 2019

Accessing The Deep Web Computer Science Essay

Accessing The Deep Web Computer Science Essay The World Wide Web has grown from few thousand web pages in 1993 to almost 2 billion web pages at present. It is a big source of information sharing. This source of information is available in different forms; text, images, audio, video, tables etc. People use this information via web browsers. Web browser is an application to browse web on internet. Search engines are used to search specific data from the pool of heterogeneous information [1]. In the rest of this chapter I will how people can search relevant information, how search engine works, what a crawler is, how it works, and what related literature about the particular problem is. SEARCH ENGINE A search engine is a program to search for information on the internet. The results against a search query given by user are presented in a list on a web page. Each result is a link to some web page that contains the specific information against the given query. The information can be a web page, an audio or video file, or a multimedia document. Web search engines work by storing information in its database. This information is collected by crawling each link on a given web site. Google is considered a most powerful and heavily used search engine in these days. It is a large scale general purpose search engine which can crawl and index millions of web pages every day [7]. It provides a good start for information retrieval but may be insufficient to manage complex information inquiries those requires some extra knowledge. WEB CRAWLER A web crawler is a computer program which is use to browse the World Wide Web in a automatic and systematic manner. It browses the web and save the visited data in database for future use. Search engines use crawler to crawl and index the web to make the information retrieval easy and efficient [4]. A conventional web crawler can only retrieve surface web. To crawl and index the hidden or deep web requires extra effort. Surface web is the portion of web which can be indexed by conventional search engine [11]. Deep or hidden web is a portion of web which cannot be crawled and indexed by conventional search engine [10]. DEEP WEB AND DIFFERENT APPROACHES TO DISCOVER IT Deep web is a part of web which is not part of surface web and lies behind HTML forms or the dynamic web [10]. Deep web content can be classified into following forms; Dynamic Content: this is a type of web contents which are accessed by submitting some input value in a form. Such kind of web requires domain knowledge and without having knowledge, navigating is very hard. Unlinked Content: These are the pages which are not linked in other pages. This thing may prevent it from crawling by search engine. Private Web: These are the sites which require registration and login information. Contextual Web: These are the web pages which are varying for different access context. Limited Access Content: These are site which limit its access to their pages. Scripted Content: This is a portion of web which is only accessible through links produced by JavaScript as well as content dynamically invoke by AJAX functions. Non-HTML/ Text Content: The textual contents which are encoded in images or multimedia files cannot handled by search engines.[6] All these create a problem for search engine and for public because a lot of information is invisible and a common user of search engine even donà ¢Ã¢â€š ¬Ã¢â€ž ¢t know that might be the most important information is not accessible by him/her just because of above properties of web applications. The Deep Web is also believed that it is a big source of structured data on the web and retrieving it is a big challenge for data management community. In fact, this is a myth that deep web is based on structured data which is in fact not true because deep web is a significant source of data most of which is structured but not only one. [8]. Researchers are trying to find out the way to crawl the deep web content and they have succeeded in this regard but still there are a lot of future research problems. One way to search deep web content is domain specific search engine or vertical search engine such as worldwidescience.org and science.org. These search tools are providing a link to national and international scientific databases or portals [7]. In literature there are two other techniques to crawl the deep web content; Virtual Integration and Surfacing. The virtual integration is used in vertical search engine for specific domains like cars, books, research work etc. In this technique a mediator form is created for each domain and semantic mappings between individual data and mediator form. This technique is not suitable for standard search engine because creating mediator forms and mappings cost very high. Secondly, indentifying queries relevant to each domain is a big challenge and the last is that information on we b is about everything and boundaries cannot be clearly defined. Surfacing uses a technique to pre-calculate the most relevant input value for all appealing HTML forms. The URLs resulting from these form submission are produced off-line and indexed like a normal URL. When user query for a web page which is in fact a deep web content, search engine automatically fill the form and show the link to user. Google uses this technique to crawl deep web content. This technique is unable to surface scripted content [5]. Today most web applications are AJAX based because it reduced the surfing effort of user and network traffic [12, 14]. Gmail, yahoo mail, hotmail and Google maps are famous AJAX applications. The major goal of AJAX based applications is to enhance the user experience by running client code in browser instead of refreshing the page from server. The second goal is to reduce the network traffic. This is achieved by refreshing only a part of page from server [14]. AJAX has its own limitations. AJAX applications refresh its content without changing URL which is a worm for crawler because crawlers are unable to identify new state. It is like a single page web site. So, it is essential to explore some mechanism to make AJAX crawl-able. To surface the web contents those are only accessible through JavaScript as well as contents behind URLs dynamically downloaded from web server via AJAX functions [5], there are different hurdles those are prevent the web to expose in front of crawlers; Search engines pre-cache the web site and crawl locally. AJAX applications are event based so events cannot be cached. AJAX applications are event based so there may be several events that lead to the same state because of same underlying JavaScript function is used to provide the content. It is necessary to identify redundant states to optimize the crawling results [14]. The entry point to the deep web is a form. When a crawler finds a form, it needs to guess the data to fill out the form [15, 16]. In this situation crawler needs to react like a human. There are many solutions to resolve these problems but all have their limitations. Some application developer provides custom search engine or they expose web content to traditional search engine based on agreement. This is a manual solution and requires extra contribution from application developers [9]. Some web developers provide vertical search engine on their web site which is used to search specific information about their web site. There are many companies which have two interfaces of their web site. One is dynamic interface for users convenient and one is alternate static view for crawlers. These solutions only discover the states and events of AJAX based web content and ignore the web content behind AJAX forms. This research work is going to propose solution to discover the web content behind AJAX based forms. Google has proposed a solution but still this project is undergone [9]. The process of crawling web behind AJAX application becomes more complicated when a form encounters and crawler needs to identify the domain of the form to fill out the data in form to crawl the page. Another problem is that no form has the same structure. For example, a user looking for a car finds different kind of form than a user looking for a book. Hence there are different form schemas which make reading and understanding of form more complicated. To make the forms crawler read-able and understand-able, the whole web should be classified in small categories, each category belongs to a different domain and each domain has a common form schema which is not possible. There is another approach, focused crawler. Focused crawlers try to retrieve only a subset of the pages which contains most relevant information against a particular topic. This approach leads to better indexing and efficient searching than the first approach [17]. This approach will not work in some situations where a form has a parent form. For example, a student fills a registration form. He/she enters country name in a field and next combo dynamically load city names of that particular country. To crawl the web behind AJAX forms, crawler needs special functionality. CRAWLING AJAX Traditional web crawlers discover new web pages by starting from known web pages in web directory. Crawler examines a web page and extracts new links (URLs) and then follows these links to discover new web pages. In other words, the whole web is a directed graph and a crawler traverse the graph by a traversal algorithm [7]. As mentioned above, AJAX based web is like a single page application. So, crawlers are unable to crawl the whole web which is AJAX based. AJAX applications have a series of events and states. Each event is act as an edge and states act as nodes. Crawling states is already done in [14, 18], but this research is left the portion of web which is behind AJAX forms. The focus of this thesis is to crawl web behind AJAX forms. INDEXING Indexing means creating and managing index of document for making searching and accessing desired data easy and fast. The web indexing is all about creating indexes for different web sites and HTML documents. These indexes are used by search engine for making their searching fast and efficient [19]. The major goal of any search engine is to create database of larger indexes. Indexes are based on organized information such as topics and names that serve as entry point to go directly to desired information within a corpus of documents [20]. If the web crawler index has enough space for web pages, then those web pages should be the most relevant to the particular topic. A good web index can be maintained by extracting all relevant web pages from as many different servers as possible. Traditional web crawler takes the following approach: it uses a modified breadth-first algorithm to ensure that every server has at least one web page represented in the index. Every time, when a crawler en counters a new web page on a new server, it retrieves all its pages and indexes them with relevant information for future use [7, 21]. The index contains the key words in each document on web, with pointers to their locations within the documents. This index is called an inverted file. I have used this strategy to index the web behind AJAX forms. QUERY PROCESSER Query processor processes query entered by user in order to match results from index file. User enters his/her request in the form of a query and query processor retrieves some or all links and documents from index file that contains the information related to the query and present to the user in a list of results [7, 14]. This is a simple interface that can find relevant information with ease. Query processors are normally built by breadth first search which make sure that every single server containing relevant information has many web pages represented in the index file [17]. This kind of design is important for users, as they can usually navigate within a server more easily that navigating across many servers. If a crawler discovers a server as containing useful data, user will possibly be able to search what they are searching for. Review this after implementing query processor in my thesis. RESULT COLLECTION AND PRESENTATION Search results are displayed to user in the form list. The list contains the URLs and words those matches to the search query entered by user. When user make a query, query processor match it with index, find relevant match and display all them in result page [7]. There are several result collection and representation techniques are available. One of them is grouping similar web pages based on the rate of occurrence of a particular key words on different web pages [15]. Need a review CHAPTER 3 SYSTEM ARCHITECTURE AND DESIGN CHAPTER 4 EXPERIMENTS AND RESULTS CHAPTER 5 FUTURE WORK CHAPTER 6 CONCLUSION

Saturday, July 20, 2019

Dopamines role in the Psychological Architecture of Pleasure and Rewar

Dopamine's role in the psychological architecture of pleasure and reward indicates that it is a major element in the determination of reinforcement (Arias-Carrià ³n & Pà ¶ppel, 2007, p. 484). This role was postulated from the discovery of dopamine in reward pathways that are found originating from the midbrain (2). From these discoveries, it has been shown that dopamine has a profound impact upon the existence of â€Å"reward-seeking behaviors† (Arias-Carrià ³n & Pà ¶ppel, 2007, p. 481). A 2006 study done by Mathias Pessiglione and his colleagues demonstrated that subjects given L-DOPA, a precursor to dopamine, were more likely to remember decisions that led to rewards and continue to make those decisions (3). While the experiment central to this study was conducted in the form of a gambling game, the effects that dopamine has on decision making and reinforcement can be derived from the observed effects that L-DOPA had on the participants. This derivation can be made not o nly because L-DOPA is synthesized into dopamine once in the brain but also because gambling is an illuminative behavior in terms of how it represents general reward-seeking behaviors and decisions. As Óscar Arias-Carrià ³n and Ernst Pà ¶ppel put it, â€Å"DA [dopamine] is the brain's mean for reinforcing behavior† (Arias-Carrià ³n & Pà ¶ppel, 2007, p. 486). Furthermore, it has also been shown through experimentation that the responsiveness of dopamine levels in the brain to rewarding experiences is characterized by a degree of neuronal plasticity (4). In this context, â€Å"plasticity† refers to the brain's ability to alter its responses to experiences in accordance with how new or unique the experience is. This quality can help the brain to act as a sieve, filtering out experiences that are n... ...re rapid release of dopamine into the synapse (13). While these mechanisms are different, both essentially achieve the same end result of euphoria, wakefulness, and increased motor activity. These symptoms mirror those of a person with high levels of dopamine, as is seen in psychotic patients. Indeed, high doses of stimulants can even lead to psychotic states involving hallucinations. The contrasting effects of antipsychotics and stimulants on not only behavior but also cognition and physiological processes help to generate a greater understanding of the way that dopamine affects both the mind and the body. While the many nuances and subtleties of dopamine neurotransmission are not well understood, observation of the way that psychoactive drugs influence dopamine's normal functioning can help to create stronger links between this neurotransmitter and human behavior.

Friday, July 19, 2019

Structure and Funding for the Educational Systems of Greece and Italy :: Education Educational Essays

Structure and Funding for the Educational Systems of Greece and Italy Greece In Greece students start their educational experience at age four.? When they are four they are entered into Nursery School.? They attend Nursery School for two years to develop better social, emotional, intellectual, and moral skills at both personal and group levels.? Another goal of the Nursery school is to prepare students for the next level of education: Elementary school.? Students enroll in Elementary school at age six.? Elementary school students are passed to the next class by teacher approval and meeting attendance requirements.? The goal is to continue to develop the same skills as in Nursery school while fostering the link between creative activity and the study of specific subjects, situations, and phenomenon all to promote the acquisition of knowledge.? After a student completes Elementary school they begin their secondary education.? ?The secondary school system has two parts, the Compulsory [mandatory] Secondary Education and Post-compulsory Secondary education.? Both institutions have public and private sectors.? Compulsory Secondary Education is provided by Gymnasium.? The Gymnasium cycle is completed in three years for pupils? aged 12 to 15.? Gymnasium schools exist to: Help pupils to widen the scope of their values, to supplement and combine the acquisition of knowledge with the corresponding social problems, to cultivate their powers of verbal expression, to achieve normal physical development, to familiarize themselves with the various forms of art, to develop aesthetic judgment, and to become aware of their abilities and skills, inclinations and interests (Eken, Secondary education). ?Student?s skill levels are assessed by participation, oral and written examinations, and a final exam at the end of the year.? Upon completion of the three levels within the system students are not longer required to attend school.? Unified Lyceum and Technical Vocational Schools provide the second phase of the Secondary educational system; both of which are voluntary.? Students who complete the three year Unified Lyceum program are equipped to find jobs in the market, apply for admission to the Universities, Technological Educational Institutions, or Vocational Training Institutes.? Students opt to attend the Technical Vocational Schools are equipped to be a licensed professional, enroll in a post-secondary Vocational Training Institute, or apply for admission to a Technological Educational Institute.? The third and final form of education that can be obtained through the Greek educational system is known as Tertiary Education. Structure and Funding for the Educational Systems of Greece and Italy :: Education Educational Essays Structure and Funding for the Educational Systems of Greece and Italy Greece In Greece students start their educational experience at age four.? When they are four they are entered into Nursery School.? They attend Nursery School for two years to develop better social, emotional, intellectual, and moral skills at both personal and group levels.? Another goal of the Nursery school is to prepare students for the next level of education: Elementary school.? Students enroll in Elementary school at age six.? Elementary school students are passed to the next class by teacher approval and meeting attendance requirements.? The goal is to continue to develop the same skills as in Nursery school while fostering the link between creative activity and the study of specific subjects, situations, and phenomenon all to promote the acquisition of knowledge.? After a student completes Elementary school they begin their secondary education.? ?The secondary school system has two parts, the Compulsory [mandatory] Secondary Education and Post-compulsory Secondary education.? Both institutions have public and private sectors.? Compulsory Secondary Education is provided by Gymnasium.? The Gymnasium cycle is completed in three years for pupils? aged 12 to 15.? Gymnasium schools exist to: Help pupils to widen the scope of their values, to supplement and combine the acquisition of knowledge with the corresponding social problems, to cultivate their powers of verbal expression, to achieve normal physical development, to familiarize themselves with the various forms of art, to develop aesthetic judgment, and to become aware of their abilities and skills, inclinations and interests (Eken, Secondary education). ?Student?s skill levels are assessed by participation, oral and written examinations, and a final exam at the end of the year.? Upon completion of the three levels within the system students are not longer required to attend school.? Unified Lyceum and Technical Vocational Schools provide the second phase of the Secondary educational system; both of which are voluntary.? Students who complete the three year Unified Lyceum program are equipped to find jobs in the market, apply for admission to the Universities, Technological Educational Institutions, or Vocational Training Institutes.? Students opt to attend the Technical Vocational Schools are equipped to be a licensed professional, enroll in a post-secondary Vocational Training Institute, or apply for admission to a Technological Educational Institute.? The third and final form of education that can be obtained through the Greek educational system is known as Tertiary Education.

vince carter :: essays research papers

I read How Vince Carter Conquered the NBA Drive, by Chris Young. I learned a lot of things about the NBA problems and the way the players really think not just how they show them in T.V. One of the things I learned about Vince Carter was that he had a lot of problems with his first manager. An example is when Richard Peddy his first manager got put in prison for stealing money from An NFL player. Vince Carter changed his manager and sued his old manager. I also learned that the first year that Vince Carter played he was underestimated the manager though he would be like a helping hand for Tracy Mcgrady his cousin and Ex-player for the Raptors. I also didn’t know that Vince Carter quit the contract with his sponsor Puma because the shoes were hurting his toes. I also found out that Vince Carter the second choice For the Raptors the Raptors first choice was â€Å"Tractor† Taylor a big center something the Raptors needed really bad. Another thing I learned was that the Ra ptors had to pay 27 million to get into the NBA. The last thing I learned was that Vince Carter did not want to do the NBA Dunk contest he was convinced to do it by his friend Kevin Garnett. The purpose of the author for writing this book is to inform people about the live of Vince Carter and the live of an all-star who seems to be happy but really isn’t. This book shows that a lot of problems come with being an NBA player its not just get money but you have to be real wise. I know this because it say that Carter started playing basketball his senior year of high school before that he used to be a band geek. It also talks about how old NBA players got paid less than players now. Some the NBA players Don’t go play to a town because they are not good enough or they don’t pay more even though they are not as good as they think. Like one of the examples they said was Tractor Taylor he didn’t want to stay with the grizzlies because they didn’t pay him enough and now they pay him what he wants and his not delivering like he said. Another example is all the old players they mention that they are over rated.

Thursday, July 18, 2019

Classical Conditioning in My Life

I experienced a food aversion when I took an anti-allergy medicine with water. When I was seven, I had an allergy on cats. When the allergy started, I took very nasty and bitter pills with water. In time whenever I drank water without the pills, I felt bitterness in my mouth. I didn’t drink water since then. Only in five years I started to drink water again. At first I felt bitterness in my mouth from the medicine which I took with water together. Therefore my unconditioned stimulus was the medicine, and the unconditioned response was the bitterness. When I didn’t have cats around anymore and stopped to use the medicine, I felt bitterness whenever I drank the water. Therefore my conditioned stimulus was the water while the conditioned response was the bitterness. Adolescent Emotional Experience When I lived in Russia, I often came home from school in a bad mood because I could not get along with my classmates. When I came from school, I tried to relax and either watched the movie or to do other things. Once I tried to relax by listening to the songs. I put my favorite song on and listened. Somehow I started to go over the things that happened at school. I became sad because I realized that I had no friends except for my family. The next few days I spent time listening to that song again. However, now that song made me feel sad. Now I don’t listen to that song because I don’t want to feel sad again. In this case the unconditioned stimulus is the things that happened at school while the unconditioned response is my sadness and loneliness because when I remembered them I felt bad. The conditioned stimulus is the song and the conditioned response is sadness because whenever I listened to that song I became sad. Fear or Phobia My friend is afraid of the large vehicles. When she was a child, she walked with her mother a lot. The park was far away from home, so they had to walk near the road to come there. The big vehicles were noisy. She didn’t like the noise in general. Later she was scared every time the vehicles beeped and started to cry. She was afraid of the loud and quick noises, and she still is. Now she closes her ears every time the noisy vehicle approaches. The unconditioned stimulus is the noise which caused the fear, the unconditioned response. The conditioned stimulus is the big vehicles which later produced the fear, the conditioned response.

Wednesday, July 17, 2019

Air Asia Company Analysis

explanation & Finance TP 023513 UC1F1007BMP (AF) Utari Asmelia Introduction of Management 08 resolve AirAsia get in touchion Analysis Background of AirAsia guild Dato Tony Fernandez was the entrepreneur that brought up AirAsia to be the atomic number 53 of the award wining the largest starting time f argon publicize ports that is passly come up kn have for now in Asia. Since then it has been zaping to everyplace 61 inseparable and international destination with 108 passs, and what is much(prenominal) it ope dictates all over 400 flights daily from hubs that ar basic on the unharmedy located in Malaysia, siamese connectionland and Ind unrivalledsia.Today if we see to it at their progress, AirAsia has f execrables over 55million guests across the character and continues to create more(prenominal) extensive route net oeuvre through its associate companies. The keep union AirAsia boostmore belives in the no-frills, hassle-free, belittled practise disdain concept and feels that keeping be low requires a specific portion of high dexterity in every oart of their blood organisation. So, as we know, through the corporate school of thought which stands that Now Every single Can Fly.AirAsia Berhad is a Asias aeroplane largest low- exercise, no frills air hose and a pionner of low embody motivity in Asia. AirAsia group figure outs scheduled domestic and international flights to over 400 destinations al mend spanning 25 countries. Its main hub is the Low-Cost letter letter immune carrier Terminal (LCCT) at Kuala Lumpur global Airport. Its affilate air ducts siamese connection AirAsia and Indonesia AirAsia respectively. AirAsia won the Skytrax Worlds silk hat low-monetary value airline business business award in 2009 and 2010. It has the cosmoss final in cognitive process(p)(a) termss at $0. 35/seat-kilometre in 2010. It is overly the prototypical airline in the section to implement fully ticket little air travel sy stem. THE HISTORY OF AIRASIA CO. AirAsia was established in 1993 and commenced operations on 18 November 1996. It was to begin with founded by a administration-owned conglomerate DRB-Hincom. On 2 December 2001, the heabily-indebted airline was purchased by former Time Warner executive Tony Fernandess company Tune Air Sdn Bhd for the nominal sum of one ringgit. This was after capital deliberation was the initial offer was fifty sen.Fernandes proceeded to engineer a remark postulatent turnaround, turn of counterbalancets profit in 2002 and launching newborn routes from its hub in Kuala Lumpur International Airport at breakneck speed, low incisive former monopoly operator Malaysia Airlines with promotional f bes as low as RM 1 (US$0. 27). MEGA ENVIRONMENT i) International Elements base on the history of these company, on August 2006, Airasia took over Malaysia Airliness Rural Air dish up routes in Sabah and Sarawak, operating under the FlyAsianXpress brand, the routes were later returned back to MASwings a form subsequently citing commercial reasons.AirAsias CEO Tony Fernandes subsequently unveiled a five-year plan to further enhance its presence in Asia. Today, AirAsia has chant and enhance its route network by connecting all the existing cities in the region and put outing further into Indochina, Indonesia, Southern chinaw ar (Kun Ming), Xiamen, Shenzen) and India. The airline focuse on create its hubs in capital of Thailand and Jakarta through its child companies, siamese connection AirAsia and Indonesia Airasia. Hence, with increase frequency and asset of new routes, AirAsia expects passenger volume to cause 18 million by end-2007.Now, AirAsia has whatsoever pathways and more wide network. For demography sectors, AirAsia has more than 558 million inhabitants (ASEAN countries) and over 3 billions with China and India. ii) Economic Elements AirAsia Economic Analysis A successful example of a Malaysian no frills airline is AirAsia. Revol utionized and Reinvented by Tony Fernandez in 2001, like I told before it is found on the low-cost, no-frills model of the US carrier Southwest. The concept of AirAsia is ground on the belief that demands for short-haul air transport is equipment casualty flexible.That performer, if prices for flights are being ceriseuced, more tribe go forth fly. Traditionally, airline concepts are based on the assumption that airline merchandise grows in line with the parsimoniousness and that cutting prices volition only lead to a decrease in r steadyues. With the introduction of the no frills concept to the Malaysian trade, AirAsia has proven this surmise wrong and goes from strength to strength by in reality increase the size of the market and more recently by w hosteling away passengers from the major airline adversarys.With its using up dodge as objectives to reach sensitive standard around the world, marketing in Asia has been the key player to progress to success. AirAsia is one of the business that cede successfully choose cost leadership through operating(a) effectiveness and efficiency. The cost advantages have enabled AirAsia to incur the Asias leading low coiffure airline. AirAsia has successfully positioned itself in customers mind. Its net profit for the act shadower ending 31 December 2004 was report RM 44. 4 million, a 323% increase over the previous quarter.AirAsia until today has flow raten more than 55 million passengers in and around Asia. AirAsia has in any case ventured into other market that complemets with the airlines business. It has started franchises like the tunes hotels and red box couriers to gain maximum efficiency in and around the airline business. in that respects economic aspects which AirAsia did * AirAsia holds 49% of Thai AirAsia with 1% held by a Thai individual. The remaining 50% is held by skin Corp. , owned by the former Thailand primal minster, Thaksin Shinawatra. Shin Corp. as financial strength, syne rgy in instruction technology and telecomunications, which validate AirAsia Internet and liquid forebode withstandings. * event Trends Malaysias economy whitethorn expand as little as 4 percent in 2009, growth will probably be between 5 percent and 5. 5 percent this year, infra the official 2008 forecast of 5. 7 percent. * sincere GDP % Growth forecast is from 5. 1 in 2008 to 1. 4 in 2009. * The flash rate may fall downstairs 4 percent before the second base half of 2009 * Unemployment has remained constant at an average of 3. 6% in July 2008 to 3. 1% in Oct. 2008.However, the global credit crisis has raised fears that the unemployment rate could double to 6 per cent by 2010 if global demand remains swooning * International trends * Malaysia ranks 20th for its ease of doing business out if a total of 181 economies surveyed in the World Bank Doing Business 2009 report. * International global credit crisis has resulted in increasing unemployment and global trade will bo il down by 9 percent this year * Asian governments are defending slight national-flag carriers in order to revitalize under utilise dromes and increase tourism spending. ii) proficient element AirAsia fraternity has also used technological sectors to improve their quality work and give outmatch returns for all customers. If we stern look at ad side, AirAsia used information technology to base customers easy find the flight they trusts. AirAsia has also used Online-Booking System to buy or just booking for flights. It has good way promotion and offers with the low-price surely, nigh information we batch accessed as soon. All the things we pack, we just bed booking early such(prenominal) as foods and drinks, also available on during our flight.With this strategical move, AirAsia is able to focus on the factors that actually bring nurture to customer, such as point-to-point travel system, easy reservation system, and etc. This will help AIrAsia, reduce the cost and at the same while, increase the value for customers Value Innovation. It has synergy in information technology and telecommunications, which support AirAsia Internet and mobile phone bookings. ShinCorp. allows subscribers of the Shin mobile phone flagship, Advanced culture Service, being able toreserve tickets through its short-messaging service (SMS).In aeroplane cabinet, AirAsia was used Airbuss, Boeing, ATR and others sizeable for flight. Technological aspect specifics are * Ticket-less travel and e-tickets have lowered distri exactlyion costs. * AirAsia has the youngest fleet in Asia with the new Airbus A330-300 allowing state of the art technology and high fuel efficiency. * Information and communications technology (ICT) has allowed AirAsia to reduce operating costs and provide fast, efficient service in areas including check flight schedules, book seats, electronic check-in, and pre-order meals. New low cost terminal to be opened in Labu, Malaysia by 2011 will incorporat e modern-day technology, more shops and be privately owned, resulting inn lower airport taxes and falls and reduced government bureaucracy. iv) Sociocultural element AirAsia community creating and developing a social culture takes time and effort and a new causality driven company such as AirAsia has to develop me method on how to connect with the societys lifestyle , demographics, and media. For lifestyle sectors, AirAsia Company has a magazine, we ignore took at the flight, and their company.If we look at immense views, theres another socialize point. They are as * Demographics * Ethnic Malay50. 4% Chinese23. 7% Indigenous11% Indian7. 1% Others7. 8% * Religions Muslim60. 4% Buddhist19. 2% Christian 9. 1% Hindu 6. 3% Other traditional Chinese 2. 6% Unknown 1. 5% None 0. 8% * LanguagesBahasa Malaysia (Official), English, Chinese (Cantonese, Mandarin, Hokkien, Hakka, Hainan, Foochow), Tamil, Telugu, Malayalam, Panjabi, Thai. * Air Asia operates in SE Asia with legion(predica te) countries and languages. SE Asian countries have diverse cultures and religions troubles continue particularly on the Thai-Malaysian border and Indonesia. * Individualism is less joint than cooperation in Asian business values. * betrothal of laws and rules loafer vary many Indonesians, for example, seldom abide to baggage allowance rules and these rules are seldom enforced due to turpitude and indolence. * Urbanization 7 out of the surpass 10 most populated cities in the world (14 million) are predicted to be in Asia by 2015, according to the UN. Over 80% of AirAsias tickets are sold online thus, eliminating travel agent fees.V) policy-making elements semipolitical Analysis mainly states slightly the tune acts and regulation which needed by zephyr company such as AirAsia to operate their business. The political arena has a huge influence upon the regulation of businesses and the spending world-beater of consumers and other businesses. Political stability is unneces sary to create a safe economy market that enables the market to grow. Political issues may cause problems in the out deduce of the company. approximately of the political factors that may affect a company are events that affect the operation of the company therefore regarding an tune company.It has happens as Air Asia. Air Asia political events will affect the results as well. Political aspects accommodate some points by AirAsia Company. They are * Political uncertainty in Malaysia with Prime pastor Abdullah Badawi set to step down in March 2009. * Deputy Prime see Najib Razak is expected to take over the ruling-coalition party, but with a cloud of allegations. * Political ferment in Thailand recently when anti-government protesters recently plugged flights for a week at Bangkoks main airports. * ASEAN nations have been button Indonesia to scrap its Rp. million Fiscal wind up to all Indonesian citizens and expatriates when leaving the state of Indonesia either for busines s, education or tourism. * revitalisation of violence in Southern Thailand northerly Malaysian border. * Malaysia granted exploration pays in oil-rich waters off the coast of Borneo increase tensions with Indonesia. * Terrorism has occurred in Thailand and Indonesia, most notably the Bali bomb of 2002. A. WHY AIRASIA NEED TO cut into A STRATEGY MANAGEMENT? The first reason is because the airline industry is a unique and confused industry.Based on the statement, the complexity and unique of the airline industry, AirAsia need to come out with the greatest strategy to argue with their rival in the same industry. Without the right strategic worry, its attainable AirAsia could not be able be compete with the complex business environment the airline industry. Furthermore, the second reason why AirAsia need to interpret a strategic anxiety because in a company nowadays, general focussing which the process of achieving institutional goals by savory in the four major functions. at that place are * Planning * Organizing Leading * Controling It may not sufficient and supportive for the organization succed in the world of complex environments. It concerns about the process to manage the company internally but do not put up more on creating competitiveness regarding environments poignant the organization. In tack onition, the third reason, this is because strategic management ferments of import in AirAsia due to the succeeding(a) reasons. The first reason why strategic management becomes important is because the globalization. The globalization esteem impacts virtually all-strategic decisions in a company.The globalization also forced AirAsia Company to natural selection for business. Too see and appreciate the world from the perspective of others has become a matter of survival business. The current issues in AirAsia Company AirAsia Company are more pore in the contest of the cost among an woodworking plane industry. AirAsia as an industry compa ny which is more focusing in the low cost carrier airplane industry need to consider to agnize the lowest workable cost to compete with the other competitors in their airplane industry. To pass the lowest executable cost, AirAsia Company has some strategy to achieve it.B. HOW TO IMPLEMENT AND ACHIEVE IT? With there believes to sterilise a low possible fare for to the customer, AirAsia was cbecoming an Airline company that is chosen by so many customers. The best philosophy of AirAsia now everyone can fly means to giving an probability to all the citizenry to flight with the lowest possible fare and making them can flight even the only have the less money. wherefore AirAsia more stressed to be low cost carrier in airline industry? * AirAsia believes to compete in the airline industry, it moldiness be cost-efficient and profitable, and it must create value.Cost that do not add value must contained, reduced and even eliminated. * Demand for low cost carrier (LCC) industry wil l keep outgrowth rapidly. * And than the best philosophy of AirAsia now everyone can fly means to giving an opportunity all the people to flight with the lowest possible fare. AirAsia SWOT analysis The tendency of this analysis are for identify the internal and external factor that AirAsia need to consider to be low cost carrier in airplane industry. There are 1. Strengths * AirAsia has a very strong management team with strong links with governments and airline industry leaders. The management team is also very good in strategy formulation and execution. * AirAsias brand mark is well established in Asia Pacific. * AirAsia is the low cost leader in Asia. * The magnificent utilization of IT. 2. Weaknesses * AirAsia does not have its own maintenance, repair and overhaul (MRO) facility. * AirAsia receives a solidifying complaint from customers on their service. 3. Opportunities * There are 2 major events that are fetching place now or exit to take place in less than 6 months fr om now. * There is also some opportunity to partner with other low cost airlines. The population of Asian put class will be make almost 700 million by 2010. 4. Threats * real rates like airport departure, security department charges and landing charges are beyond the say-so of airline operators. * AirAsias profit brink is about 30% and this has already attracted many competitors. * Users perception that budget airlines may via media safety to keep costs low. In conclusion, the SWOT analysis that AirAsia have is on of the major component to make AirAsia more strength in their business and can make they are able to compete with the same low cost carrier airline industry.The strategy that AirAsia was implementing to make they are being a successful in low cost carrier and can compete with other competitors in this plain of business are 1. Maximized IT and implementing E-commerce in AirAsia business. 2. execution effectiveness and outstanding efficiency 3. enforced outsourcin g in their business Conclusion The competition among airplane industries is very tough. Each of Airplanes Company in the world trying to extend some strategies to compete with another competitor in their industry.To compete with their competitor in the business environment, a company demand to make a strategy to achieve their long terms objectives and can be successful for doing their business. The strategic management becomes important due to the following reason such as globalization to survival their business, and than e-commerce become the critical success to the company nowadays. A company needs to consider the company ability and how to integrating it with the as well as main factor in the internal and external factor. DO YOU see THE CHOSEN ORGANIZATION WILL BE SUCCESSFUL UNDER THE CURRENT attracter IN THE FUTURE? WHY OR WHY NOT?Absolutely yes, I believe AirAsia Company would be make some progress in the afterlife. Based on the fact we know before, AirAsia Company has a lot achievement and awards until now. AirAsia is one of the leader to Low-Cost Carrier Airlines with its best slogan Now everyone can fly . It such as, new innovation for business world todays. Lets look at AirAsia statements for rising plan. Forward-Looking AirAsia statements Such prior looking statements are based on numerous assumptions regarding the radicals present and futurity business strategies and the environment in which the meeting will operate in the future(a).The AirAsias future overall business development and economic performance * The Groups estimated financial information regarding, and the future development and economic performance of, its business. * The Groups future earnings, cash flow and liquidity * The Groups capability growth opportunities, including its route expansion plans and effectiveness joint ventures the amount and nature of future fleet growth 9including the proposed acquisition of up to 80 new aircraft from Airbus or Boeing consisting of 40 purchase obligastions and 40 purchase options), airport investment and other capital expenditures demand by the Group. The Groups financial support plans, business strategy, competitive position and make of competition the airline industry environment, including future prices and demand for air travel and future prices and supply of aircraft, jet fuel and tautologic parts * The regulatory environment and effectuate of the future regulation, including the liberalization of the commercial aviation industry in Southeast Asia and the effect of future regulation. According to the forward-looking statements by AirAsia Company.It shown that AirAsia Company making some future plan for improve its business. We could look at AirAsia Company Strategic Management running so well. For additionally, if you havent truly heard much about AirAsia yet, neer fear according to the CEO Dato Tony Fernandes, the whole world will be go AirAsia soon. Fernandes really loves his airline and has huge plans for it. The first low cost carrier in Asia, coming out of Kuala Lumpur, AirAsia has been flying for over 10 years now and is ready to conquer the world.Fernandes dreams of making the AirAsia brand as big as Coca-Cola Company and the airlines reach as hearty as European LCC Ryanair. Thus, I call all his plan are possible to realize. And for me, AirAsia Company is good inspiration for who those want to improve or follow its business journey. HARVARD REFERENCING Based on, Amandak. , 2008, AirAsia Boss Has actually freehand Plan online, Malaysia, Available from http//www. jaunted. com/story/2008/3/24/201251/894/travel/AirAsia+Boss+Has+Really+Big+Plans, Accessed 25th March 2008 Sen Ze & Jayne Ng 2008, Air Asia The Story, 2nd edition,